Archive for January, 2009

The Many Aspects of Integrated Marketing »

To be effective (i.e., instrumental to sales), marketing must be integrated in several ways: 1. Consistency of messaging across different marketing vehicles and communications channels. So that you do not confuse your customers and prospects, the look, feel and messaging of your print advertising needs to be consistent with that of your website, exhibit displays [...]

Value is the new “Black” »

Attracting the new value consumer

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