Archive for January, 2009

The Many Aspects of Integrated Marketing »

By Rob on Jan 21, 2009 in Branding, Integrated Marketing, online marketing | 1 Comment

To be effective (i.e., instrumental to sales), marketing must be integrated in several ways:
1. Consistency of messaging across different marketing vehicles and communications channels. So that you do not confuse your customers and prospects, the look, feel and messaging of your print advertising needs to be consistent with that of your website, exhibit displays at [...]

Value is the new “Black” »

By admin on Jan 3, 2009 in Economic Downturn, Value | 0 Comments

Attracting the new value consumer

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