Rob Kaminoff

So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve.   Typically, marketing expenditures are the first to be cut in order make up for losses in revenue.  But is this the right thing for your business?
Lessons From History
For their 2005 report, [...]

Did you know that:

Approximately one-half  of the material Marketing generates for Sales never gets used?

Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling?

Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging?

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I am dismayed by the lack of cooperation I often see between sales [...]