A Brief History of Online Merchandising and Thoughts About the Future »
By Rob on Jan 28, 2010 in Branding, Economic Downturn, Integrated Marketing, relationships, social networking | 0 Comments
Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle shots [...]
