By Rob on Sep 13, 2011 in Direct Mail, Integrated Marketing, Mobile marketing and commerce, Print Advertising, QR Codes | 4 Comments
As a multichannel marketer, I have worked with many magazines to secure print advertising as well as printing companies to print brochures, catalogs and direct mail pieces. As the world (including me) moved toward less expensive and more trackable digital media, the last several years have been miserable for a lot of my contacts in [...]
By Rob on Jan 28, 2010 in Branding, Economic Downturn, Integrated Marketing, relationships, social networking | 0 Comments
Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle shots [...]
By Rob on Jun 22, 2009 in Integrated Marketing, online marketing, social networking | 8 Comments
I can’t believe how many people still can’t see the value of Twitter! That’s because the hype has focused on the tremendous growth of Twitter as a social network. and the apparent lack of Twitter’s ability to monetize their traffic (although this too is changing). That leads many veterans of the 2000 tech bubble to [...]
By Rob on Mar 23, 2009 in Banner advertising, blogging, Branding, e-commerce, marketing, online marketing, Recession, SEM, SEO, social networking | 0 Comments
So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve. Typically, marketing expenditures are the first to be cut in order make up for losses in revenue. But is this the right thing for your business?
By Rob on Jan 21, 2009 in Branding, Integrated Marketing, online marketing | 1 Comment
To be effective (i.e., instrumental to sales), marketing must be integrated in several ways: 1. Consistency of messaging across different marketing vehicles and communications channels. So that you do not confuse your customers and prospects, the look, feel and messaging of your print advertising needs to be consistent with that of your website, exhibit displays [...]
