Rob Kaminoff

So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve.   Typically, marketing expenditures are the first to be cut in order make up for losses in revenue.  But is this the right thing for your business?
Lessons From History
For their 2005 report, [...]

To be effective (i.e., instrumental to sales), marketing must be integrated in several ways:
1. Consistency of messaging across different marketing vehicles and communications channels. So that you do not confuse your customers and prospects, the look, feel and messaging of your print advertising needs to be consistent with that of your website, exhibit displays at [...]