Category: online marketing

Landing Page Optimization: If They Come, Will They Convert? »

When the World Wide Web was first utilized by companies before the end of the 20th Century, the objective was simply to have a website.  Just as in the movie, Field of Dreams,  there was this idealist belief that “If you build it, they will come.” Since then, you have been able to leverage search [...]

Why Tweet? »

Image by luc legay via Flickr

I can’t believe how many people still can’t see the value of  Twitter! That’s because the hype has focused on the tremendous growth of Twitter as a social network. and the apparent lack of  Twitter’s ability to monetize their traffic (although this too is changing). That leads many veterans of [...]

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