By Rob on Jul 23, 2011 in e-commerce, Revenues, ROI | 0 Comments
By definition, there are thus 6 ways to increase e-commerce revenues. You need to increase: 1) the amount of traffic coming to your site, 2) the percentage visitors that convert to leads, 3) the percentage of leads that convert to customers, 4) the average order size per purchase, 5) the frequency of purchases made by your average customers and 6) the lifetime value of purchases made by your average customer. Whenever you increase the values of any of these variables, you will succeed in increasing your overall e-commerce revenues.
By Rob on Mar 6, 2011 in Customer Reviews, e-commerce, live help, online marketing, shopping with friends, Social commerce, social media, social networking, virtual malls | 0 Comments
Driving traffic to a site is much easier than converting that traffic into sales. Average e-commerce conversion rates are pitifully low, ranging from 2-4%. For an etailer who purchases media (e.g., keywords for paid search, banners on other sites), 96%-98% of their budget is wasted by driving traffic to their site without making a sale, [...]
By Rob on Mar 23, 2009 in Banner advertising, blogging, Branding, e-commerce, marketing, online marketing, Recession, SEM, SEO, social networking | 0 Comments
So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve. Typically, marketing expenditures are the first to be cut in order make up for losses in revenue. But is this the right thing for your business?
