By Rob on Oct 3, 2010 in Adwords, Censorship, Google Instant, online marketing, SEM, SEO | 0 Comments
Since Google announced its search enhancement Google Instant last month, approximately 40,000 articles have appeared about its likely impacts on Organic and Paid Search. At this point, much of the discussion has been speculative because only time will provide the empirical evidence to support the implications that have been hypothesized.
By Rob on Mar 23, 2009 in Banner advertising, blogging, Branding, e-commerce, marketing, online marketing, Recession, SEM, SEO, social networking | 0 Comments
So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve. Typically, marketing expenditures are the first to be cut in order make up for losses in revenue. But is this the right thing for your business?
By Rob on Feb 22, 2009 in Adsense, Fonts, online marketing, SEM | 0 Comments
Image via CrunchBase It doesn’t sound revolutionary does it? But for those who have been dying to have some impact on the design of their AdSense ad appearance, this could be the start of something very useful. For the first time, Google is now offering the opportunity for non-premium users to select among three fonts [...]