By Rob on Mar 6, 2011 in Customer Reviews, e-commerce, live help, online marketing, shopping with friends, Social commerce, social media, social networking, virtual malls | 0 Comments
Driving traffic to a site is much easier than converting that traffic into sales. Average e-commerce conversion rates are pitifully low, ranging from 2-4%. For an etailer who purchases media (e.g., keywords for paid search, banners on other sites), 96%-98% of their budget is wasted by driving traffic to their site without making a sale, [...]
By Rob on Jan 28, 2010 in Branding, Economic Downturn, Integrated Marketing, relationships, social networking | 0 Comments
Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle shots [...]
By Rob on Jun 22, 2009 in Integrated Marketing, online marketing, social networking | 8 Comments
I can’t believe how many people still can’t see the value of Twitter! That’s because the hype has focused on the tremendous growth of Twitter as a social network. and the apparent lack of Twitter’s ability to monetize their traffic (although this too is changing). That leads many veterans of the 2000 tech bubble to [...]
By Rob on Mar 23, 2009 in Banner advertising, blogging, Branding, e-commerce, marketing, online marketing, Recession, SEM, SEO, social networking | 0 Comments
So your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve. Typically, marketing expenditures are the first to be cut in order make up for losses in revenue. But is this the right thing for your business?
