B2B Sales & Marketing: Why can’t we just get along? »
By Rob on Mar 2, 2009 in B2B, marketing, organizations, relationships, sales | 0 Comments
Did you know that: Approximately one-half of the material Marketing generates for Sales never gets used? Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling? Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging?
