The 6 Ways to Increase E-Commerce Revenues and Profits »
By Rob on Jul 23, 2011 in e-commerce, Revenues, ROI | 0 Comments
By definition, there are thus 6 ways to increase e-commerce revenues. You need to increase: 1) the amount of traffic coming to your site, 2) the percentage visitors that convert to leads, 3) the percentage of leads that convert to customers, 4) the average order size per purchase, 5) the frequency of purchases made by your average customers and 6) the lifetime value of purchases made by your average customer. Whenever you increase the values of any of these variables, you will succeed in increasing your overall e-commerce revenues.
