Mary Meeker and Liang Wu of Kleiner, Perkins, Caufield & Byers just published the industry’s most highly regarded study of Internet Trends for 2013. While I have linked to their original Slideshare document below, some of the most striking findings from this year’s reports include:
- US is losing its dominance in internet users. While Iran has the fastest growing internet population (205% within the last year), China, has the highest number of overall internet users worldwide (204 million).
- Ad money spent is not proportional to the amount of time people spend with different media sources. Thus while people spend on 6% of their media time reading print publications, companies spend 23% of their ad budget on print. Conversely, while people spend 12% on mobile devices, companies spend only 3% of the budgets on mobile advertising.
- Content is growing multiplicatively, as the amount of digital content has increased 9X over the last five years and is still expected to quadruple by 2015.
- Mobile usage continues to grow at staggering rates, particularly among tablet users.
- Wearable devices will become more prevalent, providing more functionality with less interruptions, than current devices.
- Short form media is overtaking longer formats as photos are increasingly uploaded to Snapchats (where they last for only 5 seconds) and videos uploaded to Vine (with a maximum length of 6 seconds
The original Slideshare presentation can be found at KPCB Internet Trends for 2013