Skills

  • Strategic MarketingMarket research / competitive / technical / financial analysis to inform product requirements as well as pricing, branding, distribution, segmentation, promotions and communications strategies
  • Digital Marketing & E-CommerceLeverage best practices in website development, e-commerce, SEO, SEM, web display advertising, email and affiliate marketing, online surveys and focus groups, as well as mobile marketing and the creative use of innovative social media to drive customer insights, brand awareness and engagement, e-commerce sales, up-sells and cross-sells, lead generation, customer retention and long-term customer loyalty
  • Social Listening and Voice of Customer Analytics to understand customer perceptions regarding brands, products, and services provided by businesses and their competitors as well as identifying key influencers to target for blogger outreach and responding to customer concerns on the very networks they are raised.
  • Customer Experience Design: Design the best possible customer experience through all stages of the customer journey and lifecycle.
  • Product Management:Cross-functional leadership to ensure that marketing requirements are translated to product development, marketing, sales, operations and support plans; develop business cases for product planning; manage ongoing P&L
  • Channel Marketing:Develop new sales channels and support resellers with point-of-sale materials, syndicated content, fresh leads and co-op advertising programs
  • PR, Marketing Communications and Blogger Outreach:Articulate marketing messages for all market segments, sales channels, industry analysts, key influencers, the press, social media, social networks
  • Event Management: Trade show prioritization, planning and execution as well as customer events and webinars to increase brand awareness, generate leads, conduct sales and solidify relationships
  • Integrated Campaign Management: Plan, execute, analyze and improve online and offline marketing campaigns to drive brand awareness, leads, sales, and customer loyalty. Leverage CRM, database marketing and marketing analytics to continuously improve the effectiveness and ROI of such campaigns
  • Sales Support:Develop collateral and training for direct and indirect sales channels; quota and compensation negotiations, lead generation, tracking and reporting
  • Business Development:Identify, negotiate, close, manage and co-market strategic alliances that provide complementary products/services and additional sales channels
  • Talent Management & Development:Recruit and cultivate talent by fostering honest communication and a culture of continuous improvement