Successes

  • As a professional consultant, Mr. Kaminoff has helped:  SABIC Innovative Plastics (formerly GE Plastics)  develop a comprehensive digital marketing strategy and roadmap, Apple improve the effectiveness of their multichannel marketing campaigns, Pepsi develop a governance policy to manage its hundreds of websites, microsites, and social media experiences, Legal and General (UK) select a user experience platform, Wells Fargo select a campaign management platform, Sunlife Financial develop a Next Best Action strategy and roadmap, Humana transform from a B2B health insurance company to a consumer-centric wellness company that provides a consistent digital experience across different business units, functions, websites and social experiences, Maidenform modernize their international e-commerce sites, Pfizer develop a  loyalty program for its blockbuster drug, Lipitor, when it began facing competition from generic brands, Tate’s Bake Shop scale its e-commerce business, Costume Village develop its first e-commerce site with over 5,000 SKUs, LexisNexis develop digital marketing offers for law firms, and Lloyds Banking Group (UK) train its marketing personnel in digital marketing strategies and tactics.

  • At D&M Holdings, a manufacturer of premium consumer and professional electronics brands, Rob leveraged: 1) SEO, SEM, web display advertising, behavioral targeting and re-targeting, email, affiliate marketing, mobile marketing, comparative shopping engines and the creative use of social media and networks to engage customers and increase traffic to brand sites by 95%; 2) optimized landing pages and a user-friendly research-to-purchase process on our sites to increase e-commerce conversions by 105%; and 3) increased average order size, frequency of purchase and customer retention to double overall e-commerce revenues for the brands over two consecutive years.
  • At Worldwide Internet, an Internet Service Provider,  he utilized similar tactics to increase subscriber acquisition rates by 40%, reduce churn by 35%, improve up-sells/cross-sells by 55%, and grow customer LTV by 105%
  • At IncentOne, he re-branded and repositioned this SaaS software company with a more corporate look and feel and customer-centric content, including a re-vamped website, brochures and exhibit booth. Generated sales leads via registrations for white papers, webinars, trade shows and PPC advertising.  Trained direct and indirect sales channels. Maximized the ROI of online and traditional marketing campaigns with strong creative skills and advanced analytics. Increased overall revenues by 35% within 2 years, while quadrupling the firm’s sales-per-lead ratio, freeing up the sales force to close deals rather than qualify them..
  • At Cendant Corporation, Rob leveraged behavioral targeting, including the use of cookies and CRM to serve personalized and re-targeted ads, emails and telemarketing scripts to increase cross-sell revenues from $20MM to $70MM within 3 years.  By leveraging these technologies, and testing alternative verbiage, he was able to increase the ROI of these marketing initiatives by 375%.
  • At Illusion Fusion Interactive, one of the hottest interactive agencies in the late 1990s, Rob helped triple annual revenues by signing and providing solutions for such accounts as IBM, Coca Cola, John Deere, Fannie Mae, Realtor.com, Pantone, Schering-Plough, Prudential, Liberty Travel and the Home Shopping Network
  • At AT&T, Rob product managed the most profitable product lines within AT&T Computer Systems (printers, terminals and UNIX® Software). He later launched online services that provided user-groups and other communities (precursors to social networks) with bulletin-board/forum services and a wireless e-commerce platform for users of first generation PDAs manufactured by Sony and Motorola. When TCP/IP solutions became the standard, he helped migrate consumers to AT&T WorldNet® internet access and business customers to AT&T’s first web hosting and e-commerce services.