As a professional consultant, Mr. Kaminoff has helped:
Verizon Wireless enhance its web-chat platform and operations to increase e-commerce sales. Enhancements included: optimizing business rules to launch reactive and proactive chats via A/B, multivariate testing and web analytics; leveraging propensity models to personalize offers to targeted prospects and customers; integrated customer-specific insights with agent platform, to help agents close sales; utilized AI (chat bots) to improve coverage and reduce costs; enabling agents to push video and other content to support sales; support chat for web, phone, tablet and mobile app platforms; launched Foresee post-chat surveys to identify high-yielding platform and training enhancements Results: More than 20% of digital sales are chat-assisted;
Conversion rates for sales-assisted chats are 16X those of self-serve; Dramatic reductions of calls to more expensive channels (phone calls and retail visits
SABIC Innovative Plastics (formerly GE Plastics) develop a comprehensive digital marketing strategy and roadmap
Apple improve the effectiveness of their multichannel marketing campaigns
Pepsi develop a governance policy to manage its hundreds of marketing agencies, websites, microsites, and social media experiences
Legal and General(UK) select a user experience platform
Wells Fargo select a campaign management platform
Sunlife Financial develop a Next Best Action strategy and roadmap
Humana transform from a B2B health insurance company to a consumer-centric wellness company that provides a consistent digital experience across different business units, functions, websites and social experiences, The site received Forrester’s healthcare site of the year award in 2015.
Maidenform modernize their international e-commerce sites
Pfizer develop a loyalty program for its blockbuster drug, Lipitor, when it began facing competition from generic brands
Tate’s Bake Shop scale its e-commerce business
Costume Village develop its first e-commerce site with over 5,000 SKUs,
LexisNexis develop digital marketing offers for law firms, and Lloyds Banking Group (UK) train its marketing personnel in digital marketing strategies and tactics.
At D&M Holdings, a manufacturer of premium consumer and professional electronics brands, Rob leveraged: 1) SEO, SEM, web display advertising, behavioral targeting and re-targeting, email, affiliate marketing, mobile marketing, comparative shopping engines and the creative use of social media and networks to engage customers and increase traffic to brand sites by 95%; 2) optimized landing pages and a user-friendly research-to-purchase process on our sites to increase e-commerce conversions by 105%; and 3) increased average order size, frequency of purchase and customer retention to doubleoverall e-commerce revenues for the brands over two consecutive years.
At Worldwide Internet, an Internet Service Provider, he utilized similar tactics to increase subscriber acquisition rates by 40%, reduce churn by 35%, improve up-sells/cross-sells by 55%, and grow customer LTV by 105%
AtIncentOne, he re-branded and repositioned this SaaS software company with a more corporate look and feel and customer-centric content, including a re-vamped website, brochures and exhibit booth. Generated sales leads via registrations for white papers, webinars, trade shows and PPC advertising. Trained direct and indirect sales channels. Maximized the ROI of online and traditional marketing campaigns with strong creative skills and advanced analytics. Increased overall revenues by 35% within 2 years, while quadrupling the firm’s sales-per-lead ratio, freeing up the sales force to close deals rather than qualify them..
At Illusion Fusion Interactive, one of the hottest interactive agencies in the late 1990s, Rob helped triple annual revenues by signing and providing solutions for such accounts as IBM, Coca Cola, John Deere, Fannie Mae, Realtor.com, Pantone, Schering-Plough, Prudential, Liberty Travel and the Home Shopping Network.
At AT&T, Robproduct managed the most profitable product lines within AT&T Computer Systems (printers, terminals and UNIX® Software). He later launched online services that provided user-groups and other communities (precursors to social networks) with bulletin-board/forum services and a wireless e-commerce platform for users of first generation PDAs manufactured by Sony and Motorola. When TCP/IP solutions became the standard, he helped migrate consumers to AT&T WorldNet® internet access and business customers to AT&T’s first web hosting and e-commerce services.