- At D&M Holdings, a manufacturer of premium consumer and professional electronics brands, I leveraged: 1) SEO, SEM, web display advertising, behavioral targeting and re-targeting, email, affiliate marketing, mobile marketing, comparative shopping engines and the creative use of social media and networks to engage customers and increase traffic to brand sites by 95%; 2) optimized landing pages and a user-friendly research-to-purchase process on our sites to increase e-commerce conversions by 105%; and 3) increased average order size, frequency of purchase and customer retention to double overall e-commerce revenues for the brands.
- At Worldwide Internet, an Internet Service Provider, I utilized similar tactics to increase subscriber acquisition rates by 40%, reduce churn by 35%, improve up-sells/cross-sells by 55%, and grow customer LTV by 105%
- At IncentOne, I re-branded and repositioned this SaaS software company with a more corporate look and feel and customer-centric content, including a re-vamped website, brochures and exhibit booth. Generated sales leads via registrations for white papers, webinars, trade shows and PPC advertising. Trained direct and indirect sales channels. Maximized the ROI of online and traditional marketing campaigns with strong creative skills and advanced analytics. Increased overall revenues by 50% within 2 years, while quadrupling the firm’s sales-per-lead ratio, freeing up the sales force to close deals rather than qualify them..
- At Cendant Corporation, I leveraged behavioral targeting, including the use of cookies and CRM to serve personalized and re-targeted ads, emails and telemarketing scripts to increase cross-sell revenues from $20MM to $70MM within 3 months. By leveraging these technologies, and testing alternative verbiage, I was able to increase the ROI of these marketing initiatives by 375%.
- At Illusion Fusion Interactive, one of the hottest interactive agencies in the late 1990s, I helped triple annual revenues by signing and providing solutions for such accounts as IBM, Coca Cola, John Deere, Fannie Mae, Realtor.com, Pantone and the Home Shopping Network. I was instrumental in the development of Coca Cola’s first viral marketing campaigns for Cherry Coke, where teens were able mix graphics and humorous lines (mash-ups), to develop user-generated content for emails that invited friends to play games with them on the Cherry Coke site. I also helped develop HSN’s first e-commerce site.
- At AT&T, I product managed the most profitable product lines within AT&T Computer Systems (printers, terminals and UNIX® Software). I later launched online services that provided user-groups and other communities (precursors to social networks) with bulletin-board/forum services and a wireless e-commerce platform for users of first generation PDAs manufactured by Sony and Motorola. When TCP/IP solutions became the standard, l helped migrate consumers to AT&T WorldNet® internet access and business customers to AT&T’s first web hosting and e-commerce services.
