Marketing Your Way Through The Great Recession

RecessionSo your company is taking a big hit during this severe recession and analysts tell us that things will get worse before they improve.   Typically, marketing expenditures are the first to be cut in order make up for losses in revenue.  But is this the right thing for your business? Continue reading

B2B Sales & Marketing: Why can’t we just get along?

Barbed wire fenceDid you know that:

Approximately one-half  of the material Marketing generates for Sales never gets used?

Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling?

Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging?

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