Strategic Marketing 

Market research / competitive / technical / financial analysis to inform product requirements as well as pricing, branding, distribution, segmentation, promotions and communications strategies

Omnichannel Marketing & Commerce 

Leverage best practices in website development, e-commerce, SEO, SEM, web display advertising, email and affiliate marketing, online surveys and focus groups, as well as mobile marketing and the creative use of innovative social media to drive customer insights, brand awareness and engagement, e-commerce sales, up-sells and cross-sells, lead generation, customer retention and long-term customer loyalty

Social Listening and Voice of Customer Analytics:

To understand customer perceptions regarding brands, products, and services provided by businesses and their competitors as well as identifying key influencers to target for blogger outreach and responding to customer concerns on the very networks they are raised.

Customer Experience Design

Design consistent, yet personalized, experience through all stages, and touch-points and channels of the customer journey and lifecycle, including websites, mobile apps, email, chat, social media, paid and organic search, call centers, retail, and loyalty programs.

Product Management 

Cross-functional leadership to ensure that marketing requirements are translated to product development, marketing, sales, operations and support plans; develop business cases for product planning; manage ongoing P&L

Channel Marketing

Develop new sales channels and support resellers with point-of-sale materials, syndicated content, fresh leads and co-op advertising programs

PR, Content, Social Media and Blogger Outreach

Write, edit, email and place marketing messages for all market segments, sales channels, industry analysts, key influencers, the press, social media, social networks

Event Management

Physical and event prioritization, planning and execution to increase brand awareness, generate leads, conduct sales and solidify relationships

Integrated Campaign Management

Plan, execute, analyze and improve AI-driven online and offline marketing campaigns to drive brand awareness, leads, sales, and customer loyalty. Leverage CRM, database marketing and marketing analytics to continuously improve the effectiveness and ROI of such campaigns

Sales Support

Develop collateral and training for direct and indirect sales channels; quota and compensation negotiations, lead generation, tracking and reporting

Business Development

Identify, negotiate, close, manage and co-market strategic alliances that provide complementary products/services and additional sales channels

Talent Management & Development

Recruit and cultivate talent by fostering honest communication and a culture of continuous improvement