A Brief History of Online Merchandising and Thoughts About the Future »
By Rob on Jan 28, 2010 in Economic Downturn, Integrated Marketing | 0 Comments
Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle [...]
