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Rob Kaminoff at the Museum of Natural History
Rob Kaminoff at the Museum of Natural History.

You don’t have to have it figured out. You just have to be honest about where you are

Let’s figure out what you’re genuinely good at and build from there


Hi, I’m Rob Kaminoff

My background is in psychology and marketing

I’m considered a leading expert on Gen Z due to my extensive experience with this cohort, as well as my credentials and publications on the topic, including the renowned Handbook for Gen Z, available for free on this site.

Image of Gen Z Handbook

Consisting of 19 Chapters that take you from where you are now to where you want to go, once you figure yourself out.

1. My Psychology Background

Helps me understand what makes people tick

And what actually drives human behavior


2. My Marketing Background

Taught me how to navigate rapid change

And how people can present their authentic selves to others

Many Gen Z young men and women are having difficulty navigating through this difficult time in history.

And some get stuck

But stuck isn’t the same as stuck forever.


Rob in remote session with white button-down

That’s where coaching comes in

Not to fix what’s wrong with you, because nothing is wrong with you.

But to help you get honest about who you are

And what you actually want

And move toward goals under difficult conditions

Seemingly, it was NOT designed to be easy.


I built this practice around a simple belief:

The people who are most likely to benefit from it

Money burning quickly

Are those who may be least able to afford it.

So I offer a complimentary 20-minute one-on-one remote video conference to see if we’re a good match.

For subsequent 40-minute sessions with Gen Z, I charge a heavily discounted sliding scale price ranging from $0 to a very affordable $30 per session.

(Coaches typically charge between $150-$300 for comparable services),

My intention is to break even on this practice, but I want people to pay what they can afford. No questions asked. No documentation required!

If you’re willing to ask your parents to pay up to $30 a session, that’s great!

But if this is something you don’t want to talk to them about, I’m cool with that, too.

Since every relationship requires trust, I’m taking the first opportunity to trust your judgment regarding how much, if any, you can afford for my services.

You just have to be ready to do some work!

With someone who finds this stuff genuinely fascinating!


What We Work On

Every coaching relationship is different.

But the work comes down to two connected things

1. Understanding yourself clearly

Gen Z Woman meditating

Your Values

The gap between who you actually are and who you’ve been acting for everyone else.

Your Patterns


2. Building a life and career that’s actually yours!

Gen Z guy putting his life together

Not someone else’s idea of success

Not the path that looked right on paper

r


Since Everyone Seems Worried About AI

I have studied the impact of AI on people’s lives and jobs for several years

I’m not going to B.S. you and tell you not to worry about it

Gen Z embracing AI

I’m going to show you how to EMBRACE it to improve your capabilities

Feel free to view other resources on this site, including the Handbook for Gen Z

18 chapters of honest, practical guidance

Written for who you are now!