
You don’t have to have it figured out. You just need to be honest about where you are
Let’s figure out what you’re genuinely good at and take it from there!
Hi, I’m Rob Kaminoff
My background is in psychology and marketing
I’m considered a leading expert on Gen Z due to my extensive experience with this cohort
As well as my credentials and publications on the topic
Including the renowned Handbook for Gen Z, available for free on this site.
Consisting of 19 Chapters that take you from where you are now to where you want to go, once you figure yourself out.

My Psychology background helps me understand what makes people tick and what actually drives human behavior
My Marketing background taught me how to navigate rapid technological change and how people can present their authentic selves to others
Many Gen Z young men and women are having difficulty navigating through this difficult time in history.
And some get stuck
But stuck isn’t the same as stuck forever.

That’s where coaching comes in
Not to fix what’s wrong with you, because nothing is wrong with you.
But to help you get honest about who you are
And what you actually want
And move toward goals under difficult conditions
I built this practice around a simple belief:
The people who are most likely to benefit from it

Are those who may be least able to afford it.
That’s why I offer fees that are based upon what YOU can afford
(These rates are available to young adults aged 18-32)
$0 for a 20-minute Exploratory one-on-one remote video conference to see if we’re a good match.
$0-$30 for each Subsequent 40-minute videoconference, depending upon ability to pay
(Comparable coaches charge between $150-$300)
My intention is to break even on this practice, but I want people to pay only what they can afford. No questions asked. No documentation required!
If you’re willing to ask your parents to pay up to $30, that’s great!.
But if this is something you don’t want to talk to them about, I’m cool with that, too.
Since every relationship requires trust, I’m taking the first opportunity to trust your judgment regarding how much, if any, you can afford for my services.
You just have to be ready to do some work!

With someone who finds this stuff genuinely fascinating!
