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Rob Kaminoff at the Museum of Natural History
Rob Kaminoff at the Museum of Natural History.

You don’t have to have it figured out. You just have to be honest about where you are

Let’s figure out what you’re genuinely good at and build from there


Hi, I’m Rob Kaminoff

My background is in psychology and marketing. 

1. My Psychology Background

Helps me understand what makes people tick

And what actually drives human behavior

And why the gap between knowing what to do and actually doing it is so much wider than anyone cares to admit

2. My Marketing Background

Taught me how to navigate rapid change

And how people can present their authentic selves to others through social media, interviews, and local events

challenges facing gen z

Frequent Challenges of Gen Z

You were told that hard work and the right credentials would be enough.

Then the pandemic disrupted your education.

Entry-level roles started requiring experience you couldn’t yet have.

The cost of living made independence feel like a distant goal rather than a natural next step.

Social Media is 24/7

Gen Z people showing lovely curated photos while their real lives are not very good.

Viewing Others’ Curated Content Is a Difficult Standard to Uphold


Gen Z Anxiety

None of that is your fault!

The conditions are genuinely harder than what previous generations faced at your age.

current societal challenges

But harder isn’t the same as impossible.

And stuck isn’t the same as stuck forever.


Rob in remote session with white button-down

That’s where coaching comes in

Not to fix what’s wrong with you, because nothing is wrong with you.

But to help you get honest about who you are

And what you actually want

And move toward goals under difficult conditions

The government designed it NOT to be easy.


Rob Kaminoff

Hi! I’m Rob Kaminoff — a certified life and career coach

With a background in counseling and social psychology

I work exclusively with young adults 18–32.

I do it for free.

No packages, no tiers, no catch.

I built this practice around a simple belief:

The people who are most likely to benefit from it

Money burning quickly

Are those who may be least able to afford it.

So I removed the barrier completely

Gen Z ntworking

Just real work

With someone who finds this stuff genuinely fascinating!

TOTALLY COMPLIMENTARY AND CONFIDENTIAL

TO THOSE BETWEEN THE AGES OF 21 AND 32.


What We Work On

Every coaching relationship is different.

But the work comes down to two connected things

1. Understanding yourself clearly

Gen Z Woman meditating

Your Values

The gap between who you actually are and who you’ve been acting for everyone else.

Your Patterns


Gen Z woman viewing perfect curated social media

2. Building a life and career that’s actually yours!

Not someone else’s idea of success

Not the path that looked right on paper

Gen Z enjoying free coaching

r


About AI

I’ve spent a lot of time seeing how AI impacts people’s lives and jobs

I’m not going to B.S. you and tell you not to worry about it

Gen Z embracing AI

I’m going to show you how to embrace it to improve your capabilities

But one that fits your specific combination of values, strengths, and circumstances.

Feel free to view other resources on this site, including the Handbook for Gen Z

18 chapters of honest, practical guidance

Written for who you are now!