ABOUT THE BLOG
Almost all marketing blogs that I see these days are about leveraging online marketing to increase brand awareness and engagement, drive site traffic, lead generation, customer acquisition, ecommerce sales as well as customer retention and long-term loyalty. There has been a particular emphasis on engaging customers via social media and networking strategies/technologies. This is natural, given that blogger typically use such tools to promote their own blogs and are very familiar these strategies. There is still a mystique about all this. In addition to technical barriers to entry, many traditional marketers seem to have difficulty getting their heads around this paradigm shift that have dramatically transformed the relatinships between businesses and their customers. So there is also a huge audience of marketers and entrepreneurs who need and/or want to learn more about how they can best apply social media and networking strategies to become more successful.
This is great. But widgets alone cannot bring home the bacon! All of this cool stuff needs to part of an integrated marketing strategy in order to drive sales. Integrated marketing is basically the coordination of several marketing tools that in many cases are already in place. They just need to be integrated by pulling in the same direction, saying virtually the same thing, helping to clarify instead of confusing the customer. Everything in Integrated Marketing is designed for leveraging the synergy of the combined efforts of all your marketing vehicles and working toward a common goal!
Posts on this blog will attempt to bridge the gap between online and traditional marketing. Some will discuss the big picture, while others will examine how to get the most out of specific tactics.
ABOUT THE BLOGGER
Rob Kaminoff has over 20 years of marketing, product management and business development experience in B2C and B2B companies. Initially trained in classical marketing, Rob discovered the power of interactive marketing at its inception in the mid 1990s. While currently building his consulting practice and entertaining offers for full-time employment, Rob has worked for Fortune 500 companies, start-ups, mid-size companies as well as the agency side of the business.
Over the last 15 years, Rob has integrated online marketing and ecommerce into his bag of tricks, including best practices of website development, product merchandising, SEO, SEM, web display advertising, comparative shopping engines, email marketing, affiliate marketing, landing page optimization, web analytics and testing, as well as social media and social networks. His creative and analytic capabilities enable Rob to consistently improve the effectiveness and ROI of online and offline marketing campaigns.
Rob has adapted the comprehensive (but overly bureacratic) processes learned in large corporations (e.g., AT&T, Cendant) into more streamlined variants that have enabled him to thrive in companies of different sizes, cultures and industries. He is adept at leveraging market research, competitive, technical and financial analysis to inform market strategy and planning. Rob is then able to translate strategy into actions that grow revenues in three major ways: developing new products and services, building and supporting new sales channels, as well as stimulating demand by optimizing the effectiveness and ROI of integrated marketing campaigns.
Rob’s specialties include market research, competitive analysis, strategic marketing, direct marketing, product management, business development, branding, advertising, public relations, positioning, copywriting, collateral development, sales training, event management, marketing analytics, CRM and other database marketing as well as new media, including website development, e-commerce, SEO, SEM, display advertising, comparative shopping engines, email, affiliate and viral marketing that leverages the latest social media and networking technologies. His knowlege of web analytics and ability to conduct A/B and mutlivariate testing has enabled Rob to continuously improve the effectiveness and ROI of marketing campaigns.
