ABOUT THE BLOG
This blog provides practical information on how individuals and businesses can leverage the best practices of digital marketing, social media and e-commerce to increase brand engagement and awareness, qualified website traffic, leads, customer acquisition, e-commerce conversions, average order size, frequency of purchase, customer retention and long-time loyalty. There is still a mystique about all this. In addition to technical barriers to entry, many traditional marketers seem to have difficulty getting their heads around this paradigm shift that have dramatically transformed the relationships between businesses and their customers. This blog is designed to demystify the jargon and provide practical advice and examples to bring these concepts home.
ABOUT THE BLOGGER
Initially trained in classical marketing, product management, public relations and business development, Rob discovered the power of digital marketing and e-commerce since their inception in the mid 1990s. He has remained on the forefront of digital marketing best practices (including SEO, SEM, banner advertising on ad networks, comparative shopping engines, behavioral targeting and re-targeting, multichannel CRM, affiliate, email and mobile marketing as well as the creative use of social media and social networks) as well as best practices to optimize website experiences and e-commerce sales (including navigation, onsite search, online merchandising, use of rich media, blogging, up-sell and cross-sell logic, and leveraging the latest trends in social commerce and mobile commerce). He is able to continuously improve the effectiveness and ROI of these initiatives through A/B and multivariate testing, as well as constant attention to campaign and web analytics reports.
Rob has been able to streamline the comprehensive (yet overly bureaucratic) processes learned in large corporations to maximize his effectiveness in start-up and other entrepreneurial environments. Between his client-side, agency and consulting experiences, Rob has demonstrated his ability to cross multiple industries, including consumer electronics, retail, travel, healthcare, financial services, real estate, computer hardware and software as well as information technology and telecommunications services.
Although highly motivated to maintain his edge in new marketing innovations, Rob realizes that such tactics need to be integrated with traditional marketing practices to be effective, including best practices of market research, competitive analysis, customer segmentation and analysis, traditional media (TV, Radio, Print, Direct Mail), public relations, product management, event management (ranging from trade shows to customer events and webinars) as well as lead generation, qualification, scoring, nurturing and tracking until leads become customers in B2B environments.
