Top Internet Trends for 2013

Mary Meeker and Liang Wu of Kleiner, Perkins, Caufield & Byers just published the industry’s most highly regarded study of Internet Trends for 2013. While I have linked to their original Slideshare document below, some of the most striking findings from this year’s reports include:

  • US is losing its dominance in internet users. While Iran has the fastest growing internet population (205% within the last year), China, has the highest number of overall internet users worldwide (204 million).
  • Ad money spent is not proportional to the amount of time people spend with different media sources. Thus while people spend on 6% of their media time reading print publications, companies spend 23% of their ad budget on print. Conversely, while people spend 12% on mobile devices, companies spend only 3% of the budgets on mobile advertising.
  • Content is growing multiplicatively, as the amount of digital content has increased 9X over the last five years and is still expected to quadruple by 2015.
  • Mobile usage continues to grow at staggering rates, particularly among tablet users.
  • Wearable devices will become more prevalent, providing more functionality with less interruptions, than current devices.
  • Short form media is overtaking longer formats as photos are increasingly uploaded to Snapchats (where they last for only 5 seconds) and videos uploaded to Vine (with a maximum length of 6 seconds

The original Slideshare presentation can be found at KPCB Internet Trends for 2013

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Latest Internet, Social and Mobile Stats, Trends, Forecasts and Implications

This has been yet another dramatic year in the growth of the internet, including the penetration of mobile devices and social communities.

How much growth has there been in social media?  What are the current numbers? Count on the 2012  annual gift from Erik Qualman to provide the answers in a concise, fast-paced video.

Seeking a deeper understanding of these trends and their impact on our culture and economics?  The latest update from Kleiner PerkinsMary Meeker and Liang Wu provide the data and the analysis, presented at Stanford University earlier this month.

Which stats/trends surprise you the most?  The least? What additional societal implications do you think are relevant?

 

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