Rob Kaminoff

Before the web came along, catalog companies were the first to experiment with merchandising techniques designed to overcome the lack of a fully immersive in-store shopping experience. Punchy and persuasive product descriptions, detailed specifications, and imagery were needed to compensate for the lack of interaction with sales agents. The better catalogs have included lifestyle shots [...]

Did you know that: Approximately one-half  of the material Marketing generates for Sales never gets used? Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling? Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging?