B2B Sales & Marketing: Why can’t we just get along? »
By Rob on Mar 2, 2009 in B2B, marketing, organizations, relationships, sales | 0 Comments
Did you know that:
Approximately one-half of the material Marketing generates for Sales never gets used?
Salespeople typically spend about 40% of their time creating customer-facing collateral rather than selling?
Only 10%-15% of the collateral Sales produces is consistent with corporate strategy and messaging?
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I am dismayed by the lack of cooperation I often see between sales [...]
