Hi, I’m Rob!
I‘m not going to tell you I have all the answers.
I’m going to tell you I’ve spent a long time studying why people get stuck,
How they can get unstuck,
And that I find it genuinely fascinating!
I also spent years watching AI reshape an entire industry from the inside. So when you tell me you’re anxious about what it means for your career, I won’t BS you. I’m going to show you how to use it to advance your capabilities.
My Background
• M.S. in Social Psychology
• B.S. in Counselling Psychology
• Career in digital marketing, navigating rapid technological change
• 5+ years helping clients through career changes, identity issues, and unique challenges
• Specialized knowledge of Gen Z
My philosophy is simple, even if the work isn’t: lasting change comes from the inside out. Not from a productivity system, a morning routine, or a better LinkedIn profile.
It starts with honest self-knowledge — understanding your values, your patterns, and the gap between who you actually are and who you’ve been performing for everyone else. That foundation is what everything else gets built on.
I also spent years watching AI reshape it’s relationship to humans, from the inside. So when you tell me you’re anxious about what it means for your career, I won’t BS you. I’m going to show you how to use it to advance your capabilities.
I draw from psychological research and evidence-based coaching — specifically approaches like ACT, motivational interviewing, and narrative coaching — but you don’t need to know what any of that means. What it means in practice is that we won’t waste your time on surface-level motivation. We’ll do the real work.
When I’m Not Coaching
I’m working on a novel, experimenting with new AI tools, keeping up with current trends, listening to music from every decade of my life, and reading something on human behavior to satisfy my desire to know what makes people tick. I have a wonderful wife, two successful adult children who’ve long since figured out their own paths, and a genuine conviction that the examined life is worth living.
Why This Work is So Important to Me
I had a hard time getting unstuck when I was growing up. Those were also difficult times: From the Cuban Missile Crisis–as well as the associated basement nuclear bomb shelters, fear, and anxiety it provoked–to clamoring for a revolution against another immoral government–it was also a time of uncertainty.
I have always stayed young and contemporary by interacting with younger generations.
Now that I’m retired, I have the time to give back after my own career.
Gen Z faces the most serious challenges since the Great Depression!
I built this practice because I believe the people who could benefit most are often the least likely to access it.