About Me!

Hi, I’m Rob!


I’m not going to tell you I have all the answers.

I’m going to tell you I’ve spent a long time studying why people get stuck

How they can get unstuck to overcome today’s unique challenges

The problem isn’t your generation.

Gen Z woman showing resilience

It’s that nobody handed you a Handbook for navigating the world during this difficult time.


My Credentials

B.S. Counseling Psychology

M.S. Social Psychology

M.S. Environmental Psychology

A Career in Digital Marketing, navigating rapid technological change

5+ years helping clients get through what you are going through now!

Specialized understanding of Gen Z as evidenced by published articles and social media posts about this generation, including the unique challenges they currently face.


My Philosophy is Simple

1. Lasting change comes from the inside out

GenZ guy meditating

Your Values

Your Interests

Your Capabilities

2. Building a life that is your own

Not somebody else’s view of success

Not what looks good on paper


Rob in remote session with white button-down

We’ll do the real work.

Gen Z guy doing the work

Even if the work isn’t easy


When I’m Not Coaching

Rob Kaminoff at a museum

I’m at a museum, writing a novel, experimenting with new AI tools, keeping up with current trends, listening to music from every decade of my life, or reading something on human behavior to satisfy my curiosity about what makes people tick.

I have a wonderful wife, two successful adult children who’ve long since figured out their own paths. And a genuine conviction that the examined life is worth living.


Why This Work is So Important to Me

Challenges of Gen Z

Gen Z faces the most serious challenges since the Great Depression


I also grew up during a difficult time

Rob at 18

It was also a time of great uncertainty

From the Cuban Missile Crisis, and the anxiety it provoked (We couldn’t afford a nuclear bomb shelter and didn’t even have a basement to retreat to)

We protested against another immoral government that was waging wars and didn’t take care of the vets who made it home alive.

We fought for women’s rights as well as the rights of minorities.

We embraced immigrants as welcome additions, taking jobs we were no longer interested in.

We backed Unions so workers would be better treated by the bosses.


Rob speaking with Gen Z woman via videoconferencing

Now that I’m retired, I have time to give back after my own career


Money burning quickly

I believe the people who could benefit most are often the least likely to afford it

That’s why the remote exploratory session is free

Subsequent sessions are offered on a sliding scale ($0-$30) based on what you tell me you can afford

Offer valid for those aged 18-32

Gen Z celebrating FREE coaching sessions

You just have to be ready to do the work

My commitment is straightforward: I’ll meet you exactly where you are, I’ll be honest with you even when it’s uncomfortable, and I’ll never mistake your circumstances for your character.

Feel free to view other resources on this site

Including the Handbook for Gen Z

19 Chapters of practical advice

Written specifically for where you are now