Hi, I’m Rob!
I‘m not going to tell you I have all the answers.
I’m going to tell you I’ve spent a long time studying why people get stuck
How they can get unstuck and overcome today’s unique challenges
The problem isn’t your generation.
It’s that nobody handed you a Handbook
For navigating the world during this difficult time.
where your social life
self-worth
job search
And your sense of reality is all filtered through an algorithm designed to keep you scrolling.
Growing up with social media means growing up in a space where everyone performs their best version of themselves 24/7
That’s an exhausting standard to hold yourself to
My Credentials
B.S. in Counseling Psychology
M.S in Social Psychology
A Career in Digital Marketing
Navigating rapid technological change
5+ years helping clients get through what you are going through now!
My Philosophy is Simple
1. Lasting change comes from the inside out
Your Values
Your Interests
Your Capabilities
2. Building a life that is your own
Not somebody else’s view of success
Not what looks good on paper
We’ll do the real work.
Even if the work isn’t easy
I also spent years watching AI reshape people’s lives and jobs
I understand your anxiety
But you shouldn’t fear it
I won’t BS you
People will lose their jobs, but
I’ll show you how to embrace it to improve your capabilities!
OR
I’ll support you through a vocational journey
There’s strength in a Union
A guaranteed wage
A good health plan
And a pension!
When I’m Not Coaching
I’m at a museum
Working on a novel
Experimenting with new AI tools
Keeping up with current trends
Listening to music from every decade of my life
Reading something on human behavior to satisfy my curiosity about what makes people tick.
I have a wonderful wife, two successful adult children who’ve long since figured out their own paths
And a genuine conviction that the examined life is worth living.
Why This Work is So Important to Me
Gen Z faces the most serious challenges since the Great Depression
I also grew up during a difficult time
It was also a time of great uncertainty
From the Cuban Missile Crisis–when we couldn’t afford to put in a nuclear bomb shelter,
And the fear and anxiety it provoked
to clamoring for a revolution against another immoral government
Now that I’m retired, I have the time to give back after my own career
I believe the people who could benefit most are often the least likely to afford it
That’s why it’s free.
Not as a trial
not as a funnel
Just Free For Gen Z!
Defined here as between the ages of 18 and 32.
You just have to be ready to do the work
My commitment is straightforward: I’ll meet you exactly where you are, I’ll be honest with you even when it’s uncomfortable, and I’ll never mistake your circumstances for your character.
Feel free to view other resources on this site, including the Handbook for Gen Z
18 chapters of honest, practical guidance
written specifically for where you are right now.